Assignment: brand overhaul for a small-scale spice company to give a more sophisticated and wholesome look and feel for the upscale market.

Responsible for: Branding/Logotype/Graphic Design/Packaging Design

Assignment: To create an engaging branding and graphic collateral for an annual app-making workshop and competition event.

Audience: middle school age girls interested in technology in Southeast Michigan.

Responsible for: Branding/Logo Design/Graphic Design/Marketing Graphics/Wearables

Assignment: to design a Media Kit package that consists of 9 brochures, a binder, a DVD, a pocket folder, and a magnet.

Challenge: to adapt the cable network’s on-screen look and feel to the printed package. To enhance the vibrant colors, I decided to use the Hexachrome technique. To mimic the look of the translucent “gable” graphics on the screen, custom hits of white ink are used.

Responsible for: Graphic Design, Prepress, and Press Supervision

Assignment: to design a logo for a dieting device that physically regulates your bite size!

Responsible for: Logo Design

Assignment: to create a responsive e-commerce website for a premium organic-only Japanese tea importer.

Responsible for: Website Design, Lifestyle and Product Photography

Assignment: to create a branded community hub for a startup wellness and fitness center associated with CrossFit.

Challenge: to balance the elegant and upscale atmosphere with the CrossFit scene.

Responsible for: Branding/Logo Design/Environmental Design/Wearables

Assignment: to design a branded lobby/wayfinding that’s simple, elegant, subtle, and sophisticated to reflect the elite health-conscious clientele.

Responsible for: Branding/Environmental Design

Assignment: to design branded wearables that reflect the fitness center’s sophisticated clientele.

Responsible for: Branding/Graphic Design/Wearables/Mockup
Apparel photography © Lulu Lemon

Assignment: to create consistency in the social media posts that are eye-catching and engaging, reflecting the vibrant culture of Black communities and the organization.

Client: 1 Million Madly Motivated Moms (1M4) is a non-profit organization that believes in the power of prevention to end police violence, advocating for mental wellness, transforming public safety, and reducing harm through innovative, community-driven solutions in the Black community. I’m honored to serve them as their graphic designer.

Responsible for: Layout Design/Graphic Design

Assignment: to create an identity for the Latinx community at Cuesta College, a community college in San Luis Obispo, California.

Symbolism: Monarch butterflies are known for their annual migratory journey between North and Central America, representing the resilience of immigrants.

Responsible for: Branding/Logo Design/Graphic Design/Illustration

Assignment: to create a social media and email marketing campaign concept to introduce a new line of furniture that targets a style-conscious and hip female audience.

Responsible for: Art Direction/Graphic Design/Illustration

Assignment: to showcase The UPS Store’s freight shipping capability as a part of the Marketing Help Center, a comprehensive store graphic support for the franchises.

Responsible for: Graphic Design/Production Supervision

Assignment: to create a new brand identity for the new division of the medical recycling company, as well as the branded tradeshow booth, brochures, and website.

Responsible for: Branding/Graphic Design/Marketing Collateral

Assignment: to design a Direct Mail to showcase the new eco-friendly foam insulation for builders and contractors nationwide.

Solution: the message is printed directly onto the building material to show the thickness and the lightness of the product.

Responsible for: Graphic Design/Production Supervision

Assignment: localization design for AutoTrader Hawaii on Honda Element, working closely with the production team and print shop.

Responsible for: Graphic Design/Production (mechanicals)/Illustration

Assignment: to create a comprehensive interactive brand style guide for Lexmark’s new marketing campaign.

Responsible for: Layout Design/Interactive PDF

Assignment: to create an eye-catching podcast cover graphic that appeals to the Japanese audience eager to learn English and stands out in the crowded language-learning section of podcast platforms.

Responsible for: Branding/Graphic Design/Production

Assignment: to develop a brand identity for a yoga instructor that reflects her whimsical personality and aspirations for a new life after overcoming cancer.

Responsible for: Branding, Business Collateral

Assignment: to create a branding for a start up yoga studio.

Responsible for: Branding/Logo Design

I make sketches to jot down my ideas before finessing them on the computer. These are some examples, along with the final logo and color palette.