Left Main REI Rebranding
A successful startup often outgrows its initial branding. Left Main is known for its product with robust customization, friendly and knowledgeable customer support, and for the charismatic founder, Stephanie Betters.
Left Main came to me with the exact problem: to upgrade their branding to more accurately represent the product—a revolutionary all-in-one SaaS B2B real estate CRM on the Salesforce platform.
As a result, the marketing team achieved a 25% increase in engaged sessions, a 17% rise in active users, and a 16% increase in new users in a quarter.
[Before on the left, after on the right]
My initial assignment was to revamp their social media posts, but I also felt a need to update the branding and establish consistency in visual language throughout their marketing materials. I kept the iconic door with the number 18 as the base, zoomed in on it to make it read better, and elevated it to a modern look and feel.
I created the secondary graphic, which features their iconic “Door” from the logo, and the cloud-like figures consist of the shape of the door, echoing Salesforce's cloud logo.
These graphics are designed to be flexible, supporting branding across various applications.
I provided the Brand Style Guide to help maintain the brand's look and feel, regardless of who’s working on the marketing materials.
I worked with a very talented motion designer, Nick Brown, to create short videos for the client’s website. My role included storyboarding and providing the art direction and graphics for Nick. The final videos can be watched here and here.
Over the past year, the new brand look has been carried out, and brand recognition has increased. The marketing team achieved a 25% increase in engaged sessions, a 17% rise in active users, and a 16% increase in new users within a single campaign.
I created the mascot, Left Main Genius, for their Artificial Intelligence features. This character appears in various applications, including web, social, and video.
Shown on the left: some samples of sub-brand logos and icons that have been developed.
I also collaborated with the UX designers to support their UI design. Here are some sample icons I created for the website, sub-brand, and the CRM.